What is Marketing? It is everything about you, – the way you are seen by your potential customers, what you send them, what you sell them, what you are.
Marketing has changed, and today it is about building longer lasting relationships with those who buy your products and services, finding out more about them, and looking for similar potential customers. It’s a longer time line, but it’s a journey, not a deal.
Marketing used to be defined as “the process of persuading potential consumers why they should choose your product or service over that of your competitors”. But it is no longer that simple. Are all your customers “one-off” purchases? Wouldn’t you like them to keep coming back. Many companies believed that all they had to do was to get potential consumers to try their product, and they would be hooked. Hence the 170s and 1980 promotions and give-aways.
Car manufacturers don’t want to sell you a car, they want you to be a happier person, more fulfilled, and financially stable. Granted that person will want a nice car, but that is incidental. What has your banking to do with a Black Horse? You are drawn by power, beauty, and freedom.
A Marketing Strategy will combine all facets of today’s digital world. Email, Direct Mail, Social Media, texting, apps, telephone,- they all have to be in your plan.
Marketing is everything, not just one thing- its everything about you, the way you are seen by your potential customers, what you send them, what you sell them, and now how you follow up and keep in touch after you have done the deal. Repeat business is everything- remember it is far easier to keep an existing customer than get a new one.
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