The pearl of great price. Love your database

Your No.1 resource is your Database

The pearl of great price is the database of your customers contact details alongside the details of people with similar tastes and desires and is a priceless treasure which will repay many times over the effort required to create it.

In this on-line world, physical tangible direct mail has an impact. Your customers can read about your company with your latest sales message, creating the perfect impulse- buy situation, allowing
people to decide to purchase from you in the comfort of their own home or office.

One of the biggest challenges in business today, with marketing budgets being so thinly stretched is attracting new customers. Anything you can do to give you the edge over your competitors is well worth doing and will help to protect the future of your company.

One of the best, in fact probably the best way of increasing your sales is to keep your prospects engaged with your upcoming promotions, news and offers.

There are two main ways to do this, Direct Mail, and Email. It used to be either or. Nowadays it has to be both. The beauty of owning this data is that you can use your database over and over again

First things first

Firstly you need to know who your customers are. You need to “profile” your current customers. Where are they? What do they do? What sort of customer are they? How much do they spend?

Then you need to keep them informed and excited about your upcoming promotions or news, and they will keep coming back to you time and time again.

Then you find other potential customers with the same profile as your current customers and target them.

It’s not easy. But someone said that business is like a leaking bucket. If you don’t continually top it up, one day the bucket will be empty and it will be too late to do anything about it.

If you already use direct mail or email marketing, ask us for a quotation. You may be surprised at how much we could save you.

If you don’t already use direct mail, talk to us about running a small test and see how it works. We have over 25 years’ experience and will help you get started.

If you call Julian Ward at Sapphire (0191 4972828) you will find out how to use our professional and profitable for you, direct mail service.

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