Are You Missing Golden Opportunities Staring At You?
Author Daniel Willey once said, “Too often, we miss out on opportunities in this life because we were too busy waiting for them to fall into our lap that we missed them tapping on our shoulder.”
Blockbuster Refuses to Buy Netflix for $50 million. Blockbuster is now no more whereas Netflix is now worth in excess of $20 billion.
Steve Jobs approached Nolan Bushnell of Atari for capital when he launched his new business called Apple Computers. Jobs offered Bushnell a third of Apple for $50,000. Bushnell turned him down. Atari is now just a brand name whereas Apple is now worth in excess of $900 billion.
Ross Perot was a successful entrepreneur who founded Electronic Data Systems. In 1979 he tried to purchase Microsoft. Bill Gates didn’t want to sell the whole business but was willing to offer a majority shareholding for $60 million. Perot thought it was too expensive but Gates would not lower the price. EDS was eventually bought and assimilated into Hewlett-Packard and is no more. Microsoft is now worth in excess of $700 billion.
Although these are all missed business opportunities, lots of people don’t realise it’s actually similar to the way that they live their lives. Not seeing good opportunities staring them in the face. Or even, seeing the opportunity, wanting it, but seemingly frozen, not able to act on it.
Why can opportunity be so hard to see? And why is it often not even acted on when it is seen?
Canadian writer and motivational speaker Robin Sharma says, “The activity you’re most avoiding contains your biggest opportunity.”
Many people will miss the open door or opportunity. Some will deny its existence. Or argue its just wishful thinking. Or stall and procrastinate so much the opportunity will be gone. Then say that bad luck haunts them, complain they never get a break, and then blame everyone but themselves.
Using direct mail in your business has the potential to open up many opportunities for you, whether its finding and growing your client or customer list. Reconnecting with lost clients or simply and effectively promoting a new product or service, the opportunities are very real. Talk to us and we will show you how to spot your very real direct mail opportunities.
“If you spot an opportunity and are really excited by it, throw yourself into it with everything you’ve got.” Richard Branson, founder of the Virgin Group, comprising more than 400 companies.
“When you walk up to opportunity’s door, don’t knock it. Kick it in, smile, and introduce yourself.” Actor Dwayne ‘The Rock’ Johnson.
“Failure is simply the opportunity to begin again, this time more intelligently.” Henry Ford, founder, Ford Motor Company.
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