Time is of the essence

Understanding Time

Do you have days where you feel that time moves so quickly that you can’t get everything done that you need to?

I have found out that everything I thought I knew about managing time is a complete waste because it doesn’t work.

The problem is that there are two types of time, actual and perceived time. You would know the actual type because there are sixty seconds in a minute, sixty minutes in an hour, twenty four hours in a day and three hundred and sixty five days in a year. It is all measured equally. If you work for eight hours, eight hours will have passed, no more or no less.

Perceived time is different, because it is relative. Time races or crawls depending on what you’re doing. Three hours filling in tax returns can feel like thirteen years. And yet the first twenty years of your life seems to have passed in only in only a couple of hours.

Managing time generally doesn’t work because it is designed to manage the actual and you don’t live in actual time. You live in a perceived world, a world which moves quickly when you are entertained or goes slow when you are not entertained.

The good news is that perceived time can be managed. It’s possible that self-sabotage “not having enough,” or today not being “the right time” can be overcome.

You can only be doing one of three things at once, thinking, talking, or doing. It doesn’t matter what kind of business you are in, your day will be made up of those three things.

Always be prepared to change the way things are done. Not so long ago offline marketing was the only way forward, today a successful strategy involves online marketing. These changes are continuing to evolve so you also need to evolve as online strategies progress. Avoid the temptation to do things “how I’ve always done it” and learn to progress with the times.

Perceived time management is about deciding how much of your day you will spend on the thinking, talking and doing so that success becomes more likely.

Things that might help

  1. Record all your thoughts, conversations and activities for a week. This will help you see how much you can get done during the course of a day and where your time is going.
  2. Appointment books work. Any activity or conversation that’s important to your success should be assigned. To-do lists grow and become unworkable. Schedule appointments with yourself and create time for important thinking, conversations, and actions. Have the discipline to keep these appointments.
  3. Once you know where your time is going you can appoint yourself more of it to engage in the things that produce most of your positive results.
  4. The first 20 minutes of every work day should be used for planning that day. It’s best to complete your schedule before starting the day.
  5. Put up a “Do not disturb” sign when you absolutely have to get work done.
  6. Before action decide what you want to attain. Slow things down by having a couple of minutes before a phone call to decide what you need to achieve. A couple of minutes spent after the call or activity will help you decide whether you achieved your goal or not.
  7. Try to block out distractions like social media unless you use it to generate business.
  8. Remember that that twenty percent of your thinking, talking and doing produce 80 percent of your results and that it’s impossible to always get everything done.

To explore more ideas and to get free timely advice and help about any aspect of direct mail marketing, contact us on 0191 4972828


Comments are closed.