In this interactive age when everyone seems to be using emails for their marketing, why would you consider using Direct Mail? –
Response rates for Direct Mail are much better than any other way of getting your message out or advertising.
The simple truth is, not everyone reads newspapers or magazines. Not everyone listens to the radio or watches significant amounts of television and its easy to forget that there are a very large amount of people who are not online. On the other hand,everyone has a letterbox and a postman.
Direct mail is the only way of contacting virtually everyone in the country , if that was your aim and you could afford it.